Research Communication Matters in Rural Communities TOO
As a communication professional, I am curious about many things, because communication is an essential part of daily life and more importantly of development work. Recently, I enrolled in a Research Communication Program, which equips researchers, faculty, practitioners and advocates with the skills and strategies needed to communicate research findings effectively to different audiences, including academic peers, policymakers and the general public. When I first came across the program, one question immediately stood out to me: how are research findings communicated to people in rural communities? What happens to the beneficiaries of development projects and programs in villages? What about the rural man, woman, or youth who participates in research but never truly understands the findings? In many cases, research results are either not communicated at all or are shared in language that is too technical and difficult for community members to understand. This question took me bac...